Catfights, controversy and betrayal. If the reality TV series, Real Housewives, has taught us anything, it’s that you’ve got to watch your back when climbing the social ladder.
So to help promote The Real Housewives of Sydney, we worked with one of Australia’s top fashion designers to create a fashion collection designed exclusively for the Real Housewives themselves; encompassing one unique feature – they were made from military-grade, backstab-proof Kevlar.
With tongue firmly planted in cheek, the campaign featured fan favourite housewife, Matty Samaei across show promos, high fashion print, a website and a series of social videos that test the durability of the gowns against some high society weapons.
“From glam to body slam”
- The Daily Mail