For an old fella, Santa works pretty hard on Christmas eve, so we wanted to remind audiences that the simple, age-old tradition of leaving out a biscuit might just be the thing to make his night.
And as part of a wider campaign, we got Arnott’s to re-brand their much-loved Scotch Finger biscuits as ‘Santa’s Biscuits’, encouraging Australian children to take part in the ritual for themselves by sharing the biscuit with Santa.