The boring tech demo is no more. When people thought Google, they thought search. However, Google was constantly innovating, constantly bringing exciting new technologies to the world. The problem was people didn't know about these advances, and even if they did, they didn't understand the role this technology could play in their lives.
The campaign got the world to watch the equivalent of 17 years worth of tech demos.
“It’s amazing what a little game mechanics can do to get people to watch and create product demos for your company.”