Everywhere you look, women’s sport is overshadowed, underepresented, and unnoticed by the most important generation of all, tomorrow’s. With the 2019 FIFA™ Women’s World Cup on the horizon, Optus saw an opportunity to change the future Australian school children see, and gave this all-important sporting event a chance to shine.
217 pieces of news coverage.
120% uptake on the offer.
18.7m reach