Inspired by Coca-Cola's timeless Hilltop ad, we worked with its creator, Harvey Gabor to re-imagine the commercial for the digital age.
To do this, we created web-enabled vending machines that let everyone "Buy the world a Coke."
The experience showed that a little gesture of friendship between two strangers can create more harmony in the world. You could decide where you wanted to send a Coke by selecting one of many machines located around the globe then add a custom video or text message to personalise your Coke delivery.
“Forty years ago Bill Backer and myself had a wish, and that was to buy the world a Coke. I am honoured to have lived long enough to see that wish become a reality.”
- Harvey Gabor
“Amazing. About bringing people together”
- The New York Times
Elevating online advertising from mere marketing to something greater: communication, entertainment - even art”
- Washington Post