Skittles wanted to enhance the social experience of their Australian and New Zealand Facebook fans. So we reprogrammed, hacked and developed new facial recognition technology that allowed people to take control of actual Skittles in the real world, and seemingly move them using their mind.
The campaign was ranked 7th most awarded campaign in the world in the Directory Big Won rankings 2013.
In just a week, Skittles went from being 'Unranked’ on Facebook, to having the 3rd most popular branded page in Australia.
“A leap forward for hands-free creativity”
- Fast Company