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Deck the halls! How does poor old Santa Claus get all over the world in one night? What about houses with no chimneys? The language barriers? Or going from stifling humidity one minute to freezing, wind-driven rain the next.
For an old fella, Santa works pretty hard on Christmas eve, so we wanted to remind audiences that the simple, age-old tradition of leaving out a biscuit might just be the thing to make his night.
And as part of a wider campaign, we got Arnott’s to re-brand their much-loved Scotch Finger biscuits as ‘Santa’s Biscuits’, encouraging Australian children to take part in the ritual for themselves by sharing the biscuit with Santa.