58% of all pregnant HIV+ women in developing countries pass on the virus to their child. With appropriate funding, we can end this.
On September 21, 2010, the world’s leaders met in New York for the General Assembly of the United Nations. We used Manhattan's iconic grid system to get their attention.
Teams of campaign envoys were positioned at strategic Manhattan intersections, so that we could engage world leaders as they travelled between hotels, the summit and meetings.
In addition, we took over Google Maps by using the grid to display surprising facts about mother-to-child HIV transmission.