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Soup has been nourishing humanity since the Ice Age. The trouble is, we only ever think to cook it when it gets cold. And with 2016 marking Australia’s warmest ever winter on record, sales of Campbell’s Soup had hit an all time low.
So instead of giving Australian's a compelling reason to enjoy Campbell’s Soup, we gave them thousands.
Utilising beta technology from Google we dynamically composited search specific headlines into pre-rolls in real-time, resulting in over 1700 individual executions and a 55.6% increase in sales of Campbell's Simply Soups. Its even become a global case study for Google.
“This sets a benchmark for how brands should communicate moving forward”
– Google