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Millennials have access to masses of information and, when it comes to education, they're better off than any previous generation. But, somehow they missed out on the essentials needed for navigating everyday life.
As "The Massive Hit That Improves You A Bit", V Energy Drink is all about making people a bit better. And there was definitely room for improvement; both in millennials basic life skills and in the multitude of frankly boring 'how-to-videos' available to them.
Enter V Skills, 24 pieces of informative, entertaining branded content, focusing on teaching millennials life skills making them be a bit better at... life.