![HSE2953_CA0136_weather_General_Holmes_Drive[4].jpg](https://images.squarespace-cdn.com/content/v1/56255f69e4b0d4fe5407d200/1491383162442-OK32U51JNPAZSUGAAGE1/HSE2953_CA0136_weather_General_Holmes_Drive%5B4%5D.jpg)
![HSE2953_CA0136_meetings_lobby[1].jpg](https://images.squarespace-cdn.com/content/v1/56255f69e4b0d4fe5407d200/1491382432175-5VF9RN9MYVGQM6V2JJG9/HSE2953_CA0136_meetings_lobby%5B1%5D.jpg)
1
2
3
4
5
6
7
Amid an unseasonably warm winter, Campbell’s wanted to give Australians more reasons to enjoy soup. So we leveraged the technologies of digital out-of-home and used data to deliver real-time, geo-targeted messages to the public.
The messages displayed in the placements were triggered by everything from real-time traffic congestion, audience data, the weather, the time of day, week, as well as site specific messaging.