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In our fourth instalment of the highly successful, ‘Massive Hit That Improves You A Bit’ campaign for V Energy Drink, we decided to go all out, recording a hip-hop track, featuring back-up dancers, tricked out lowriders and an entourage bigger than Kanye’s ego.
Not to do things by halves, we created a full-length music video, ‘MA MONEY$’, which aired on MTV. In addition, we ran a national outdoor campaign advertising Lil Pup’s new fragrance collection.